Search Engine Marketing (SEM)

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Our PPC services are focused on Sponsored or Content Match Advertising as offered by Google and others. As part of each PPC advertisement management service program, we perform a great number of tasks. Specifically these tasks include:

Keyword Research and Selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.

Creative Development: Our pay per click management includes custom and unique creative writing (titles and descriptions) to help maximize clickthru and conversion rates.

Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site level conversion.

Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions from your pay per click marketing campaign.

Advertisement Submission: We will upload and submit the keywords and associated creative for approval by the search engines' sponsored search programs.

PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.

PPC Bid Management: We provide PPC management tasks including bid gap monitoring, bid price changes and bid position maintenance.

PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.

Campaign Improvements: We will suggest and implement pay per click internet advertising campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.

Creative Testing: We will perform periodic testing of new creative (titles and descriptions).

SEO Ranking Report: We will provide a monthly review and analysis of an search engine optimization ranking report to determine where the site is ranked organically for keywords used in PPC Accounts.

Our service is based upon the high-end PPC Management services customized to our specifications and supported by our trained SEM Analysts.